In the modern world, marketing entails facing a whole host of rising challenges, such as ever-increasing competition and the need to obtain quantifiable results. Marketing automation with Dynamics 365 helps you overcome these challenges. By automating marketing, your customers and their preferences are placed at the heart of your marketing activities. Modern AI-supported analyses use individual customer data to create tailored campaigns and facilitate personalised customer journeys.
Dynamics 365 Marketing is part of a coordinated suite of Dynamics 365 applications that deliver a standardised customer experience to customers. It enables companies to gain prospects and leads from email marketing campaigns, on landing pages and through webinars, social media and events.
Offering a personalised customer journey is a key way to ensure customer satisfaction and loyalty. Use the configurable templates and design tools to create these journeys and target your customers across all channels. Whether hosted in person or online, events have the power to draw customers to your company. Dynamics 365 Marketing helps your company host events by managing registrations, attendant information, speakers and logistics.
Transform insights into relevant marketing actions with AI-driven recommendations for content, channels, customer segmentation and analytics. Built-in features designed to meet compliance requirements ensure data protection in line with the law. A detailed marketing dashboard gives you the metrics and KPIs required to measure the impact of your campaigns, enabling you to improve them to maximise marketing ROI.
Somnitec prepares your company for modern marketing automation with Dynamics 365.